Monday, July 7, 2008

Real Internet Marketing.

Use a professional web site marketing company to get your web site found. You need to get found in the search engines, in the directories and anywhere on the web that matters. Graphic designers can't do this. Most web developers can't do this. And you certainly can't do this - you're supposed to be running your business, remember? Spot the theme here? Yes - professionals. You don't get a plumber in to lay your carpet do you? Don't make the same mistake when creating your web site - pull in the appropriate professionals for the appropriate tasks.
Ask for the sale. Yes it's obvious. But are you doing it? If you're actually selling something directly via your website you have to make it an absolute doddle for someone to work out what they need to do. Don't make them hunt around for pricing, ordering information, contact details, delivery information etc. Sock it to them right up front - they'll love you for it. If you're not selling directly via the site you still need to ask for the sale.
Ask your colleagues and friends to forward your web site address onto others and ask for direct feedback, no holds barred. Better to have people test it like this and say it's about as much use as a chocolate fireguard than open your shop doors, so to speak, and have your customers tell you the same thing by voting with their mice and sniffing away in an instant in the search for more professionally-produced cheese...
No point in fighting tooth and nail for all those hard-to-reach prospects if you've got a nice healthy stack of existing customers that already think you're the bees' knees. Once you've got that customer hold onto him / her with all your might - treat them like kings because your competitor will be after them. It's far cheaper and quicker to sell something to an existing customer than it is to find a new one. Simple in theory - not so easy to put into practice.
Use headlines in your web site. People are busy. People are impatient and people can't read. Well, okay they can - but they prefer information in small chunks. They like something that grabs them.
You see, this is often the only difference between those that are successful and those that want to be. More and more I see people looking for the easy option or the 'get rich quick' scheme. Let me tell you now, they don't exist and whilst the Internet can eventually provide you with a very comfortable lifestyle with very little work, it comes at a price and that price is usually two or three years of hard work. That means working long hours for little or even no reward.
The fact is that the majority of methods of earning a living online will be hard work - of course they will - do people really think that they are going to buy an eBook that will provide them with the knowledge to earn $100,000 a year for doing NOTHING? I wonder sometimes and this kind of attitude often leaves me staring at my computer screen with my jaw hanging down because I can't believe that anyone can really believe that they are going to get the rewards without the effort

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